D’Yani Lands major UK deal as Lizzy Records expands into Jamaica

Jamaican reggae singer D'Yani has secured what could prove to be a career-defining opportunity after signing with UK-based independent powerhouse Lizzy Records, becoming the label's first artiste from Jamaica as it accelerates its international expansion.The move signals growing confidence in D'Yani's global potential following the success of songs such as Live a Little and Little Things, which helped establish him as one of reggae's most promising contemporary voices. Now, one of Europe's fastest-growing Black-owned music companies is betting that the singer has what it takes to become Jamaica's next international breakthrough star.Lizzy Records label’s AR Demonie Squidell Wilson described D'Yani as a great addition to the label.Through our partnership, we believe we can elevate his career to the next level. He's shown the talent and discipline it takes to get there, which is why he's the perfect fit, Wilson said.The UK-based label is led by executive Dion Sincere Hamilton.The partnership comes as momentum continues to build around D'Yani's latest single, Journey, which has generated strong early interest ahead of the release of his forthcoming album this summer.D'Yani's authenticity as an artiste has enabled him to connect and speak to fans around the world — and if you combine that with his work ethic, then you get the level of results we've seen so far with 'Journey', said producer Kareem Remus Burrell, who is overseeing the singer's upcoming album project.The music video for Journey has already surpassed 100,000 views within days of release while accumulating thousands of streams across digital platforms, providing another indication of the singer's growing international appeal.Still, the path ahead remains highly competitive. While Jamaican artists continue to make significant gains in the global streaming marketplace, they are competing for attention against major American stars and a rapidly expanding international music landscape.For D'Yani, the backing of Lizzy Records could provide a significant advantage.In recent years, the London-based label has emerged as one of the most influential independent forces in British music. Led by music executive Sincere Lizzy, the company has built its reputation by identifying and developing culturally significant artists while maintaining an uncompromising commitment to independent ownership.The label's rise has been supported by a strategic distribution and marketing partnership with ADA (Alternative Distribution Alliance), providing global infrastructure while allowing Lizzy Records to retain its independent identity.That approach has delivered impressive results.Among the label's flagship success stories is EsDeeKid, whose catalogue has generated more than one billion streams worldwide, making him one of the most successful artists to emerge from the UK's underground rap scene.Its roster also includes an impressive lineup of influential artists such as Fimiguerrero, Rico Ace, Len, Knucks, Scorcher, SINN6R, PayperboyCity, Zaylevelten, yaemulli and Ohmien.The label's impact on British music was perhaps most clearly demonstrated by Conglomerate, the collaborative project from Fimiguerrero, Len and Cityboymoe that became the first UK underground rap album to break into the Top 40 of the UK charts while narrowly missing the Top 20.Industry observers viewed the achievement as a landmark moment for independent Black British music, proving that commercial success and artistic authenticity could coexist.Meanwhile, artists such as Knucks have expanded the label's influence internationally through sold-out tours across Europe and North America, while grime veteran Scorcher has helped strengthen its position within one of Britain's most important musical movements.The company has also made strategic investments beyond the United Kingdom. Nigerian artist Zaylevelten has emerged as one of the label's fastest-rising acts, while D'Yani's signing marks a deliberate effort to establish a stronger presence in the Caribbean.For Sincere Lizzy, the move is part of a broader vision.Rather than operating solely as a UK rap label, Lizzy Records is positioning itself as a global music company that connects artists from Britain, Africa and the Caribbean under one banner.The signing of D'Yani represents an important step in that strategy.As streaming continues to erase geographical boundaries and create new pathways for international discovery, both the artist and the label appear poised to benefit.For D'Yani, it offers access to a global network and marketing infrastructure. For Lizzy Records, it provides an authentic foothold in one of the world's most influential musical cultures.