Collins dominates Platner on World Cup ad spending

Why is food so much more expensive in Britain? From £12 three-course meals in Spain to half-price croissants in France, the overseas holiday bargains that put UK prices to shame

Why is food so much more expensive in Britain? From £12 three-course meals in Spain to half-price croissants in France, the overseas holiday bargains that put UK prices to shame

Brand Finance: FIFA World Cup Brand Growing

The FIFA World Cup continues to grow into one of the world’s biggest commercial properties. Fresh figures show its financial value has reached unprecedented levels. New research highlights FIFA’s remarkable commercial success across sponsorship, broadcasting and global marketing. The tournament now generates enormous revenue through multiple income streams while attracting worldwide attention. FIFA World Cup [] The post Brand Finance: FIFA World Cup Brand Growing appeared first on Vanguard News.

Sainsbury’s launch unbelievable beer offer ahead of England World Cup game

Sounds like a win-win As you’re binge-watching the FIFA World Cup this year, you can stock up on crowd-pleasing food and drinks that keep you fuelled from kickoff to the final whistle. Thanks to Sainsbury’s which has come up some amazing deals, you can pretty much consider yourself all set during the tournament. England fans []

Here’s how Canadian streaming platforms held up under World Cup strain

With this year’s FIFA World Cup, streaming is a much bigger player than in the past, and with that comes new issues and increased outages, especially during peak times. In Canada, people can stream the World Cup via TSN, CTV, Crave, and more, both via traditional broadcast and via streaming. Bell Media reported a 70 []

John Skipper calls out Gianni Infantino over World Cup hydration breaks: ‘He is so full of sh*t’

For years, John Skipper’s job as the head of ESPN was to find the line between audience enjoyment and financial gain. As much as anyone, he is someone who understands that if you’re going to show sports on television, you gotta make a buck while doing it. And even he thinks FIFA’s World Cup hydration

Transfer rumour ranking: Germany star among two Man Utd midfield alternatives

We have a new no.1 and it’s bloomin’ massive, all the while Man Utd scrat around for midfielders they deem affordable

The Strange Logic of World Cup Ticket Prices

Aging stars and local fans dominate as Europeans stay home.

Beer sales nearly double during the World Cup

Football fans and beer make for what one major Norwegian beer producer calls “an unbeatable combination.” Sales at the Aass Brewery in Drammen were up 88 percent last week, between two of Norway’s World Cup victories, and its commercial director tied the increase to all the football fans out enjoying the matches in local bars []

Goals galore - how dominant is Premier League wealth at World Cup?

BBC Sport explores just how dominant the Premier League's wealth is at the World Cup.

10 New Best Movies Streaming Free in July 2026

Image Courtesy of Paramount It’s an almost undisputable fact that everything is more expensive these days which is why we’re even more glad than ever for free streaming platforms. Platforms like Tubi, Pluto TV, and Plex offer up a wealth of entertainment that you can watch without a subscription and without breaking the bank. With the new month of []

4 Marketing Lessons Every Business Can Learn From the 2026 FIFA World Cup

Nike, Adidas, Home Depot, and FIFA itself offer a powerful reminder: marketing success depends on far more than how much you spend.

David Beckham gets huge cheer on big screen as England wins again at World Cup

A sellout crowd traveled to New York/New Jersey Stadium to watch England's final group game of the 2026 World Cup, and David Beckham's appearance on the big screen drew the biggest cheer of the night

How the 2026 World Cup Became an Experience Economy Goldrush

From Chad Ochocinco Johnson's World Cup watch parties to FOX's viral Cube and Seattle's floating Barge, brands are turning the 2026 FIFA World Cup into an experience economy to win over American soccer fans.

World Cup Round of 32 averaged 16.9 million viewers per game

Yes, soccer is a mainstream American sport.

When Did Having Fun Get So Expensive? The Summer When ‘Funflation’ Went Wild

From World Cup matches to concert tickets, live entertainment is testing household budgets. Fans are dipping into savings and taking on debt, while the industry finds new ways to cash in.

Scotland v Brazil: World Cup 2026 line-ups, stats and preview, TV channel, live online stream and prediction

Read our World Cup 2026 preview as Scotland face Brazil

World Cup games today: UK kick-off times and TV channel for every last-16 match

Spain take on Portugal in Texas before co-hosts USA face Belgium

How the 1994 World Cup Changed the Business of Football Forever

The World Cup had been an enormously popular event with surprisingly limited commercial significance; the 1990 tournament in Italy, for instance, lost money for broadcasters. Then the World Cup came to the US in 1994 and everything changed. On this episode of the Odd Lots podcast, Joey D’Urso, author of More Than A Shirt, joins Tracy Alloway and Joe Weisenthal to discuss how advertisements and sponsorships by American corporations like McDonalds and General Motors in the 1994 World Cup changed the business of the sport forever. (Source: Bloomberg)

Cody Gakpo addresses Netherlands 'freedom' in frank Liverpool admission - 'It's different'

Cody Gakpo has impressed at the World Cup so far, scoring twice against Sweden this weekend, and he spoke about how things are different for him with the national team

Soccer-’It’s crazy’: Broadcasters toil, and revel, in supersized World Cup

Soccer-’It’s crazy’: Broadcasters toil, and revel, in supersized World Cup

Foreign shoppers put Shinsegae on track for W1tr sales

Shinsegae Department Store said Monday that sales to foreign customers surged 120 percent on-year to a record 580 billion won (385 million) in the first half, putting the retailer on track to surpass 1 trillion won in annual foreign sales for the first time. The first-half total already accounts for nearly 90 percent of last year's full-year foreign sales. Shinsegae attributed the growth to its luxury brand lineup, K-culture content developed with K-pop artists and the Korea Tourism Organizatio

DR Congo fans priced out as Leopards shirt costs surge

Excitement surrounding the Democratic Republic of Congo's national football team, which has qualified for the 2026 World Cup, is being overshadowed by a sharp rise in jersey prices in the country's east, where supporters say the cost of showing their support has become unaffordable.

Toronto bars saw just a 3% spending boost during the FIFA World Cup, data shows

What to know Toronto’s bars were packed, patios were full and FIFA Fan Festival drew massive crowds—but new data suggests that didn’t translate into the... The post Toronto bars saw just a 3 spending boost during the FIFA World Cup, data shows appeared first on NOW Toronto.

Celtic’s 26-Year-Old Summer Target Explodes After World Cup: Should The Hoops Press For Him?

The World Cup changes everything. One minute you’re an intriguing SPFL talent, the next your agent’s phone is melting. That is the reality facing Motherwell’s Elijah Just.Celtic summer targets e...

Best Of World Cup: Top Fan Moments, From England's Rodeo Fans To Messi Duck

Welcome to America, where everything is bigger and weirder.

The Retail World Cup: Adidas Vs. Nike

The Retail World Cup: Adidas Vs. Nike

How smart employers are turning the World Cup into a workplace win

Streaming watch parties from the conference room and buying drinks to work at the bar. Meet the bosses embracing the World Cup.

From mouthwash to hair dye: How weight-loss jabs are changing shopping habits

The BBC looks at how spending habits have shifted as users report feeling less hungry.

Planning a holiday in Andalucía? New figures reveal what travellers are paying

If you’ve booked a holiday in Andalucía this summer and found yourself paying more for hotels, restaurants or attractions than []

Tourists overspend on their holiday budget by more than £100

The typical tourist tends to overspend their holiday budget by more than £100 per trip, highlighting surprise charges as the biggest contributor.

European man goes into Walmart. He thinks it’s so funny he gets a tattoo of the logo: ‘He’s laughing AT us, not with us’

Since the U.S. is hosting the World Cup this year alongside Canada and Mexico, many Europeans are getting to experience something they usually don’t see in Hollywood movies: Walmart. Shelves full of endless choices, mega-size products, and enough drinks, snacks, and sauces to overwhelm a person may seem normal to the average American. But for []

Dream job? Two men are being paid to watch every World Cup game

Dream job? Two men are being paid to watch every World Cup game

'Same old problems' - fans discuss missing out on Fernandes

John: Manchester United have made it obvious they want to put profits before trophies. Sad to see him go, especially to Spurs. Luis: I'm very disappointed with us not chasing the Fernandes deal - look at how good Declan Rice has been for Arsenal.

Brands get creative to circumvent FIFA’s strict sponsorship rules during the World Cup

The FIFA World Cup is one of the world’s largest sporting events, generating billions in marketing revenue. But with that visibility comes strict rules governing branding and sponsorship. At the 2026 iteration of the tournament, taking place in the United States, Canada, and Mexico, brands that are not sponsors of the tournament are finding creative []

TRT World speaks to football fans on World Cup ticket prices

Is this the most expensive World Cup ever? TRT World spoke to fans about how much money they have spent on tickets during the tournament. Subscribe: http://trt.world/subscribe Livestream: http://trt.world/ytlive Facebook: http://trt.world/facebook X (Twitter): http://trt.world/twitter Instagram: http://trt.world/instagram TikTok: http://tiktok.com/@trtworld WhatsApp: trtworld.com/whatsapp Telegram: https://t.me/trtworld Visit our website: http://trt.world

What's it like covering South Korea as a journalist at a World Cup?

It's not just the players and staff who are representing their country at a World Cup; in a way, the media are too. Putting your best foot forward isn't just limited to those who cross that white line...

How content creators are bringing fans an added dimension to this World Cup

YouTubers reveal how they are challenging traditional broadcast coverage of the tournament with their own audience interactionFor decades, the World Cup belonged to broadcasters. Fans gathered around the television, watched the game live or caught the highlights later that evening. In the UK, BBC and ITV acted as gatekeepers, deciding which stories were told and how audiences experienced football’s biggest tournament.That world still exists. Millions watch live matches on television, and broadcasters remain dominant when it comes to rights and access. But alongside them, another layer of football media has emerged. Continue reading...

🥰 Thank you, football! Cape Verde’s qualification moves social media

In a world of football where the millions (dollars, euros, pounds, and reais) are proving more and more powerful in competitions, the 2026 FIFA World Cup has shown that dreaming costs nothing.Sinc...