Brand Finance: FIFA World Cup Brand Growing

How the 2026 World Cup Became an Experience Economy Goldrush

From Chad Ochocinco Johnson's World Cup watch parties to FOX's viral Cube and Seattle's floating Barge, brands are turning the 2026 FIFA World Cup into an experience economy to win over American soccer fans.

Not a Soccer Fan? Brands Are Betting This World Cup Will Grab Your Attention

You may skip the matches, but you can’t skip the marketing.

Brands get creative to circumvent FIFA’s strict sponsorship rules during the World Cup

The FIFA World Cup is one of the world’s largest sporting events, generating billions in marketing revenue. But with that visibility comes strict rules governing branding and sponsorship. At the 2026 iteration of the tournament, taking place in the United States, Canada, and Mexico, brands that are not sponsors of the tournament are finding creative []

FIFA tarnishes reputation by taking back Balogun’s red card at 2026 World Cup

Former vice president of FIFA and an honorary member of the organization Vyacheslav Koloskov noted that football had turned into a commercial tool

E11EVEN Miami Operating Partner on World Cup Strategy

Gino LoPinto, who runs the highest grossing nightclub per square foot in the United States explains that the World Cup serves not only as a global sporting event but also as a significant economic catalyst for the hospitality industry. The conversation emphasizes how Miami's nightlife and hospitality sectors are benefiting from the influx of visitors, with the nightclub playing a key role in driving revenue during the tournament. He speaks with Romaine Bostick Isabelle Lee on The Close. (Source: Bloomberg)