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Sports Geek

Sports Geek

Primary focus: Sports

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Latest coverage from Sports Geek

World Cup Streaming Wars, BBL Goes Global & Meta’s AI Photo Shake-Up

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads Netflix, Disney, and YouTube are interested in buying the US TV rights for the 2030 World Cup - Morning Brew * Streamers line up multi-billion bid for World Cup. Global, [...] The post World Cup Streaming Wars, BBL Goes Global Meta’s AI Photo Shake-Up appeared first on Sports Geek.

1 day ago•
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MLB’s Netflix Derby, Agentic AI & Meta’s Muse

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads 2026 Global Sports Industry Outlook - Deloitte * Macro trends shaping investment, formats and women's sport. Global, IndustryTrends, Investment, WomensSport, Strategy Top 10 Trends to Watch - Nielsen * Nielsen's [...] The post MLB’s Netflix Derby, Agentic AI Meta’s Muse appeared first on Sports Geek.

2 days ago•
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NRL’s $5.3B Broadcast Deal, FIFA’s World Cup Rights Bundle & Ticket Pricing Discipline

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads The Foxtel/Nine NRL rights expose the big problem with Australia's sports broadcast laws - Always Be Watching * Deep dive on NRL's 5.3B deal and anti-siphoning. AU, NRL, Media Rights, [...] The post NRL’s 5.3B Broadcast Deal, FIFA’s World Cup Rights Bundle Ticket Pricing Discipline appeared first on Sports Geek.

3 days ago•
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Publishing Activity

Daily article output trend
Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia

Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia

In episode 452 of Sports Geek, Cody Lynch brings a rare combination of Olympic media experience and national body marketing leadership to share insights into major-event communications and athlete storytelling. In this conversation, you’ll discover: How Commonwealth Games Australia's Unstoppable campaign was timed and structured around a crowded sports calendar Why athlete storytelling has [...] The post Athlete Storytelling and the Road to Glasgow — Cody Lynch, Commonwealth Games Australia appeared first on Sports Geek.

3 days ago•
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NRL’s $5.3bn Broadcast Deal, Tiger Woods-Backed Golf Tech Sale & World Cup’s U.S. Legacy

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads NRL Announces Record-breaking 5.3bn Broadcast Deal with Nine and Foxtel - The Guardian * Richest deal in Australian sports reshapes media landscape. AU, NRL, SportsMedia, MediaRights, Sponsorship NRL seals US3.7bn [...] The post NRL’s 5.3bn Broadcast Deal, Tiger Woods-Backed Golf Tech Sale World Cup’s U.S. Legacy appeared first on Sports Geek.

4 days ago•
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Fox’s World Cup Discount, NBA Salary Cap Surprises & AI Replacing Sales Teams

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads How Fox Got The World Cup For Half Price - Huddle Up * Inside FIFA's US media deal and Fox's discount. US, MediaRights, Sponsorship, Governance, Football NBA executives point to [...] The post Fox’s World Cup Discount, NBA Salary Cap Surprises AI Replacing Sales Teams appeared first on Sports Geek.

5 days ago•
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NRL’s $5B Media Rights, NBA Europe’s $1B+ Bids & AI Business Threats

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads NRL nears record 5B media rights deal with Nine and Foxtel - Australian Financial Review * Landmark local deal reshapes Australia's sports rights hierarchy. AU, NRL, MediaRights, Broadcasting, Commercial [...] The post NRL’s 5B Media Rights, NBA Europe’s 1B+ Bids AI Business Threats appeared first on Sports Geek.

6 days ago

Emerging Tech’s Testing Ground, Sports Ticketing Chaos & FIFA’s Post-EA Gaming Gambit

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads Why sport is emerging tech's ideal testing ground - SportBusiness * How emerging tech is using sport as its sandbox. Global, Technology, Sports Tech, Innovation, Data Analytics The Picks and [...] The post Emerging Tech’s Testing Ground, Sports Ticketing Chaos FIFA’s Post-EA Gaming Gambit appeared first on Sports Geek.

1 week ago

Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents & How ‘Made with AI’ Labels Hurt Engagement

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads 50,000 creators are part of Unilever's World Cup marketing push - Digiday * How Unilever built a World Cup-scale creator machine. Global, World Cup, Marketing, Sponsorship, Creators FIFA's Tech Test [...] The post Unilever’s 50,000-Creator World Cup Play, Cisco’s 90K AI Agents How ‘Made with AI’ Labels Hurt Engagement appeared first on Sports Geek.

1 week ago

TikTok as Australia’s Second Screen, UFC’s Social Metrics & AI Making Marketing Decisions

Here are the latest articles curated by Sports Geek Reads. Get these updates as a podcast by subscribing to Sports Geek Rapid Rundown. Key Reads TikTok Has Become Australia's Second Screen for the FIFA World Cup 2026 - Notice * How TikTok is reshaping Aussie World Cup consumption. AU, Broadcasting, Social Media, Sponsorship, Data [...] The post TikTok as Australia’s Second Screen, UFC’s Social Metrics AI Making Marketing Decisions appeared first on Sports Geek.

1 week ago