Engineering at Meta — News Tracking and Analysis

Engineering at Meta is a Blog. It is based in United States of America. It covers Technology news. Its media bias rating is center. Real Narrative News tracks and rates Engineering at Meta for bias and reliability.

Engineering at Meta is ranked #26 in Technology with a score of 6.4 on the Media Scale Index.

Recent headlines from Engineering at Meta include: "Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization"; "Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler". We track 2 articles from this source.

Latest Articles from Engineering at Meta

Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization — Hierarchical Interest Representation is a research area for Meta Ads.
Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler — TL; DR At Meta’s scale, a few milliseconds of latency degradation can have a significant negative impact on ads performance.

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Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization

Hierarchical Interest Representation is a research area for Meta Ads. We’re exploring an upstream representation layer over the universe of Ads entities – users, advertisers, products, services – learning unified embeddings that connect users’ inferred interests with the breadth of what advertisers offer in their deep funnel ads. The innovations in Hierarchical Interest Representation are [...] Read More... The post Exploring Hierarchical Interest Representation For Meta Ads Deep Funnel Optimization appeared first on Engineering at Meta.

1 week ago

Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler

TL; DR At Meta’s scale, a few milliseconds of latency degradation can have a significant negative impact on ads performance. When a Linux kernel upgrade risked regressing latency across Meta’s ad serving fleet, we turned to sched_ext — the upstream, BPF-based extensible scheduling framework — to build a scheduling policy customized to the Ads delivery [...] Read More... The post Modernizing the Meta Ads Service With an Open-Source Kernel Scheduler appeared first on Engineering at Meta.