Tom Brady Launches NSFW-Sounding Business Venture

Megan Briggs/Getty Images for Team BradySeven-time Super Bowl champion Tom Brady has a new calling—and it’s completely nuts. The 48-year-old debuted his latest business venture on Monday: a line of organic coconut water called “Good Nut,” created in partnership with the delivery company Gopuff. “With Good Nut, we wanted to create something fun that people would genuinely enjoy. It’s been exciting to bring that vision to life,” Brady told Fox Business about the product, adding that he’s relied on coconut water for hydration during his NFL career. The new drop is supposed to act as an alternative to “over-processed sports drinks.” The football player has previously partnered with the company to create GOAT Gummies, a line of vegan fruit chews. “Blending premium products with brands that are playful, unexpected, and don’t take themselves too seriously has become a huge part of how we build together with Tom,” said Tyler Stewart, Head of Marketing at Gopuff, about the product line and its unique name. The line of coconut drinks will include regular coconut water as well as chocolate and sparkling editions.Read it at Fox BusinessRead more at The Daily Beast.