Myprotein launches new whey protein flavour inspired by nostalgic chocolate bar

Myprotein is bringing a 'taste of paradise' to fitness fans with the launch of BOUNTY® Impact Whey Protein, which will be available to buy very soon.The new shake, priced from £16.99, marks the latest chapter in the sports nutrition brand's ongoing partnership with Mars Wrigley.It follows the successful rollout of SNICKERS® and MARS® flavoured protein powders, which proved a hit with customers. It also comes just weeks after the launch of new Myprotein milkshakes, featuring seven of its creamiest flavours ever.Shop other collaborations between MyProtein and MarsBefore the launch of its Bounty protein, MyProtein teamed up with Mars to bring the flavour of this iconic chocolate bar to a satisfying shake. Each scoop delivers 20g of whey protein, now with the classic combination of caramel, chocolate and malt flavour that's defined the bar TRENDING Stories Videos Your Say With the new BOUNTY® flavour, expect the distinctive coconut and chocolate combination in the best-selling whey formula.The product will be available exclusively through myprotein.com when it launches on June 8.Each serving packs in 20 grams of high-quality whey protein while keeping calories low, at just 113. The formula is also low in both fat and sugar, making it a great option for those who want to enjoy a treat-like taste without compromising their nutrition goals.READ THE GB NEWS GUIDE OF 2026'S BEST PROTEIN POWDERSDIETSEating more of one food group can make fat loss easier - 'leads to lower overall calorie intake'Doctor shares a change to how you drink water that can boost energy and performance during exerciseWhat is creatine? How the daily supplement works as a 'valuable tool for losing weight'Quality has been independently verified, with the product holding certifications from both Informed Choice and Informed Protein.These certifications confirm the purity and protein content, giving customers confidence in what they're consuming. The formula supports muscle growth and maintenance, developed by nutritionists who've refined it over two decades.CEO of THG Nutrition, Neil Mistry, said: Through our continued partnership with Mars Wrigley, we keep finding new ways to bring together the flavours people love and the nutrition they need. BOUNTY® is an iconic taste, and we're proud to bring that to life in a high-quality whey protein.At Myprotein, we never stop innovating. The addition of BOUNTY® to our Impact Whey range is another exciting step forward, and we're confident it'll resonate strongly with our customers - both for its nutritional credentials and that unmistakable coconut and chocolate flavour.General manager for Mars Drinks and Treats, Kerry Cavanaugh, added: The BOUNTY® brand has enjoyed an incredible resurgence in popularity over the past few years, with one in five consumers now declaring BOUNTY® as their favourite confectionery bar. With coconut flavoured protein products also continuing to grow in popularity, introducing BOUNTY® to the Myprotein portfolio of Mars Wrigley branded products will offer consumers the perfect blend of our much-loved familiar chocolate coconut taste, combined with Myprotein's trusted impact whey formula. Our Standards: The GB News Editorial Charter