Helping brands across MENA move from culture to action

MAGA Makeup or Lefty Lipstick? What Your Cosmetics Say About Your Politics

The brands we put on our faces and bodies—Agent Nateur to MAC—are just as divided as every other cultural and political aspect of the United States.

Celebrity Protein Brands Taking Over 2026: Which Ones Are Worth Trying?

Protein is having a cultural moment, and celebrities are cashing in. From Khloé Kardashian’s popcorn to Venus Williams’ plant-based shakes, a wave of star-backed nutrition brands is reshaping the snack aisle and turning macros into marketing. Understanding who is behind each brand, and what actually sets the products apart, helps shoppers cut through the hype. []

Is Niche Dining Fashion’s Next Frontier?

Keen to appease shifting consumer demands, brands are embracing fashionista food-fluencers, bespoke culinary art and in-the-know restaurant collabs. In this emerging sector, experience and taste (in every sense) matter most.

Puig Brands: Attractive Luxury Brand At A Single-Digit EBITDA Multiple

Puig Brands: Attractive Luxury Brand At A Single-Digit EBITDA Multiple

World Cup visitors love ranch dressing, Buc-ee’s and BBQ

As fans tour US, viral reactions and appreciation for US staples like Buc-ee's, BBQ, the bigger is better culture

Momentous Cofounder Jeff Byers on Why Great Brands Never Stop Raising Their Standards

Good enough didn’t make the cut.

L’Oréal South Africa Leads the Future of Beauty Marketing With Groundbreaking Roblox Expansion Across Maybelline, Garnier, and CeraVe

L’Oréal South Africa is redefining beauty engagement through a major expansion into gaming and immersive digital experiences, becoming one of the first beauty groups in the region to activate multiple leading brands simultaneously within Roblox. Bringing together Maybelline New York, Garnier, and CeraVe under one unified innovation strategy, L’Oréal South Africa is launching interactive experiences designed []

How audio erotica is making women the main characters of sex

The boyfriend experience, moaning and aftercare are all part of a booming industry that’s taking pleasure and romance seriously.

The One Thing Everyone in America Can Agree On? Costco

What it means for the popular warehouse club to become a piece of common culture.

Why jewellery, fashion and beauty brands are opting for rapid commerce

Rapid commerce — speed meets wider choice in new delivery model

Prime Day Menswear Deals Have Arrived—Save 50% Off Polos, Swim Trunks, and Underwear

From Calvin Klein to Lacoste, some of the biggest brands are marking down our favorite items.

Shifting away from alcohol

Modern trends in consumption and the need for companies to adapt to survive and be profitable, are leading even traditional brands to follow or even shape the trends.

Indonesia's MSME Minister urges modern retail, small stores to coexist

Micro, Small, and Medium Enterprises (MSMEs) Minister Maman Abdurrahman emphasized that modern retail chains, ...

In a world driven by demand generation, CMOs must be the expert on the customer, says Mars’ Gabrielle Wesley

Demand generation is a top priority for brands, said Gabrielle Wesley, CMO of Mars North America, who was interviewed during the 2026 Cannes Lions Festival. “It’s important for marketers to stand up as demand-generation leaders,” Wesley said. “We know our consumers better than anyone else, so we know what drives them. It’s our responsibility to []

India’s Next Hotel Boom Is Being Built by Companies That Don’t Run Hotels

As developers race to own hotel assets, hospitality brands with their 'asset-light' and 'asset-right' strategies seem content managing them.

Erik Yehezkel on the Strategic Growth of the anOnlyChild Label

In the competitive landscape of contemporary fashion, success is often defined by a brand’s ability to tell a story that extends far beyond the garments themselves. For Miami-born entrepreneur Erik Yehezkel, this narrative approach is second nature. With a background rooted in the demanding fields of commercial real estate and luxury hospitality, Yehezkel transitioned into [] The post Erik Yehezkel on the Strategic Growth of the anOnlyChild Label appeared first on Fashion Bomb Daily.

MOTAC seru kerjasama kerajaan negeri, swasta perkukuh produk tempatan ke pasaran antarabangsa

KUALA LUMPUR: Kementerian Pelancongan, Seni dan Budaya (MOTAC) menyeru kerajaan negeri dan syarikat swasta memperkukuh kerjasama bagi mempromosikan produk pelancongan tempatan ke pasaran antarabangsa. Menteri Pelancongan, Datuk Seri Tiong King Sing berkata, kerjasama itu penting bagi memperluaskan promosi dan meningkatkan pendedahan produk pelancongan tempatan di peringkat antarabangsa. “Saya minta Yang Berhormat Kuantan, kalau boleh kita ... Read more The post MOTAC seru kerjasama kerajaan negeri, swasta perkukuh produk tempatan ke pasaran antarabangsa appeared first on Utusan Malaysia.

20 things countries made that ended up defining them internationally

Hollywood made America aspirational. K-pop made South Korea cool. Bollywood made India feel global. These are the specific cultural exports that shaped how nations are perceived

A Canadian delight, Big Turk bar’s roots go back centuries

“It’s an irresistible cultural blend of east-meets-west and qualified successor to the Reese Peanut Butter Cup

Del Monte Corporation Reunites After 37 Years

Del Monte Corporation Chairman and CEO Mohammad Abu-Ghazaleh joined Bloomberg Open Interest to explain why the iconic food brand reunited after nearly four decades and discusses easing supply chain pressures. He also reveals some surprising pharmaceutical research using pineapple-derived compounds (Source: Bloomberg)

Cannes Lions: Top Marketing and Ad Execs on Boosting Brand Voice Through Entertainment, Connecting With Gen Z and More

Amid the blazing soleil of the French Riviera, senior marketing and advertising executives from major brands — including Netflix, Unilever, Lego and Electronic Arts — joined Variety in the C-Suite in collaboration with Canva at Cannes Lions to discuss industry trends and how they’re evolving their strategies to reach consumers across the globe. Day 1 []

Business is moving past the tech bro era and learning to value ‘real people, real places’

Also: All the news and watercooler chat from Fortune.

Why foreign shoppers are flocking to this Seoul lifestyle store

Why foreign shoppers are flocking to this Seoul lifestyle store

Suits icon stuns fans with unrecognisable new look after ‘intense’ diet

The actor appeared in all nine seasons of the legal drama.

YouTube Leads TV and Social Media in Marketing ROI for PH FMCG Sector

MANILA – For decades, the Philippines’ most iconic food and beverage brands have been staples in every Filipino household. Today, new data shows that these brands are finding their most

Fancy embroidered World Cup Mexico jerseys and workers’ rights? It’s a complicated issue

What do social media influencers, Adidas and Indigenous Mexican artisans have in common? They're the major players in a controversy over pay for those making Mexico's best-selling World Cup team jerseys. The post Fancy embroidered World Cup Mexico jerseys and workers’ rights? It’s a complicated issue appeared first on Mexico News Daily

Cannes Lions Feels More Hollywood Than the Film Festival This Year

With creators increasingly at the center of entertainment, the fest built on brand marketers is gaining even more clout now (I've never seen anything like it, one attendee notes).