Elliman’s AI overhaul raises questions about future of agents
Residential real estate could be approaching a reckoning over artificial intelligence. Earlier this week, Douglas Elliman announced it was overhauling its technology, including launching a new company powered by Google Cloud AI. Along with the announcement, CEO Michael Liebowitz said the tech upgrade would lead to layoffs at the firm and that he ultimately expected AI to reduce the need for so many agents in the industry. Liebowitz’s comments struck at a debate playing out across industries, as advancements in generative AI raise questions about the future of some employees’ roles. In the tech sector, companies like Meta, Amazon and []This article originally appeared on The Real Deal. Click here to read the full story.
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