Dana White: NFL said ‘How the f— did we not get this money’ after UFC’s $7.7B deal

Awful Announcing

June 21, 2026

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Conventional wisdom among sports media industry types when the UFC signed a surprising seven-year, 7.7 billion deal with Paramount last summer was that the popular MMA promotion well outkicked its coverage. Observers saw newly anointed Paramount owner David Ellison attempting to make a splash in live sports, and thus overpaid for the UFC. The jury

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