AI can be a ‘secret sauce’ or a way of ‘democratizing mediocrity’—Here’s how business leaders are getting the best of the technology

Much of the marketing world is handing over creative tasks to AI with fairly mixed results. But Dan Murphy, who leads marketing at canned beverage brand Liquid Death, said AI models can’t get close to the unique original concepts human writers do. In the world of chief marketing officers, AI might not be the panacea []
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