​Roku hits record-breaking new milestone, and Fire TV just can't compete

It recently added five new channels filled with British shows, as well as 22 other ad-supported channels that won't cost you a penny. Roku founder Anthony Wood said, Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television. We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences.We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we’re more energised than ever to lead the evolution of television.”The numbers in the US are particularly noteworthy. Roku devices are now found in more than half of all US broadband households. According to Comscore, the company actually drives more than three times the engagement of the next leading TV operating system in the US, like Amazon and Samsung. LATEST DEVELOPMENTSAmazon's 'biggest ever' Fire TV Stick update boasts 30 faster performanceBritish brand launches long-awaited Sky Q rival to watch, pause, and record tellyBest VPN dealsPopular messaging app discontinued on Galaxy phonesShark launches £130 handheld fan that promises to 'instantly cool' skinRoku is available on standalone hardware, like its popular Streaming Sticks, as well as Smart TVs. The latter are packed with all of the same smarts found inside its set-top boxes, but don't need anything else plugged into the HDMI ports to unlock streamers like Prime Video, Netflix, Apple TV+, Disney+, YouTube, BBC iPlayer, ITVX, as well as popular social media apps, and games.Save £10 on the Roku Streaming Stick Plus from AmazonThe 2025 Roku Streaming Stick Plus is a powerful streaming device with a sleek, compact design, voice control, stunning 4K resolution, and vivid HDR colour. Powered directly by your TV, it offers a smooth setup and smart, personalised recommendations across thousands of top streaming services.If you're not familiar, Roku actually began as part of Netflix back in 2008. The company was originally dreamed up as an in-house streaming device before spinning off on its own. The streaming firm is constantly updating its offerings, too. It recently unveiled an all-new design across millions of TVs. A blockbuster free update was also announced — including new AI features and a massive update for sports fans.And they've recently launched Howdy, a budget-friendly subscription service costing under 3 a month. It's a cheerfully-named new streaming service that's designed to take on more established players like Netflix, Prime Video, Disney+, Paramount+, and Apple TV+, to name just a few. Although Roku hasn't confirmed a UK release date or price yet. Our Standards: The GB News Editorial Charter