Why bigger isn’t always better in SA’s ad industry
Politics

Why bigger isn’t always better in SA’s ad industry

April 11, 2026
SundayTimes
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A senior creative’s departure from a global advertising agency reflects a growing industry reality that scale no longer guarantees creative excellence, as independents enable faster, bolder decisions

Why bigger isn’t always better in SA’s ad industry
SundayTimes
SundayTimes

Coverage and analysis from South Africa. All insights are generated by our AI narrative analysis engine.

South Africa
Bias: lean right
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