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War 'Uncertainty' is More Challenging Playbook Than Downturn, Says Rebecca Homkes
Business

War 'Uncertainty' is More Challenging Playbook Than Downturn, Says Rebecca Homkes

April 1, 2026
Bloomberg
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Rebecca Homkes, lecturer at the London Business School and faculty at Duke Corporate Executive Education, discussed the uncertainty and volatility in the economic landscape as war with Iran drags on. She said that for executives, the straightforward playbook for dealing with a downturn is easier than making decisions within uncertainty of not knowing what kind of economic fallout to expect from a war that could end next week or next month.

War 'Uncertainty' is More Challenging Playbook Than Downturn, Says Rebecca Homkes

(Source: Bloomberg)

Bloomberg
Bloomberg

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