
Entertainment
Two More Sponsors Pull Back From Kanye West-Headlining Wireless Festival in U.K.
April 6, 2026
Variety
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The scheduled three-night headlining appearance by Ye, formerly Kanye West, at July’s Wireless Festival in London is only growing in controversy. The festival’s primary sponsor, Pepsi, announced Sunday that it is withdrawing from its decade-plus co-branding with Wireless, and was followed later in the day by Diageo, owner of the Johnnie Walker and Captain Morgan []

Variety
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