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Entertainment

TV? What TV? The 2026 Upfronts Will Be Heavy on Creators, Football and AI Ad Tech

May 11, 2026
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Posted 2 hours ago by

Chats with CMOs, media buyers and network ad sales chiefs underscore the rapidly-changing media environment ... except for the NFL, of course.

The Hollywood Reporter
The Hollywood Reporter

Coverage and analysis from United States of America. All insights are generated by our AI narrative analysis engine.

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