Travel for a makeover? ‘Wanghong,’ ‘gyaru’ experiences become must-do itineraries

From Shanghai’s lantern-lit gardens to Tokyo’s neon districts, Korean travelers are increasingly building itineraries around one thing: getting makeovers. What began as a social media curiosity has evolved into a full-fledged travel trend, with so-called “wanghong” and “gyaru” makeup experiences emerging as must-do activities for Generation Z tourists seeking both transformation and shareable content.