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The NHL’s new weapon: 6 regular guys from Winnipeg and a smartphone
April 18, 2026
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In the high-stakes, always-on ecosystem of professional hockey, one of the assets a star athlete can possess may not be a faster, harder slap shot. It may be a group of friends who can handle the digital limelight for them — and a group of ordinary guys from Winnipeg may be the prototype of what's known as influencer by proxy.
CBC | Sports News
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