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Starbucks CEO defends high prices due to the ‘premium experience’ workers give
May 5, 2026
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Posted 3 hours ago by
Sky News host James Macpherson reacts to Starbucks CEO Brian Niccol claiming the price of coffee is worth it for the experience. “Starbucks have copped a lot of criticism for charging $US9 … for a cup of coffee,” Mr Macpherson said. “It’s not an experience. “It’s a coffee in a paper cup.”
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Sky News Australia
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Bias: right
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