Spotify is aiming for 1 billion users and 20% operating margins by 2030. Here’s how it plans to get there

DNyuz

DNyuz

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May 26, 2026

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lean right
Spotify is aiming for 1 billion users and 20% operating margins by 2030. Here’s how it plans to get there

I attended Spotify Technology’s first Investor Day since 2022 on May 21. The Stockholm-based streaming giant, which turns 20 this year, transformed Highline Stages in New York City into a physical extension of the app, including a set modeled after Good Hang with Amy Poehler, the podcast that won the inaugural Golden Globe for Best []

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