Shin Sang-yeol eyes future spicier than Shin Ramyun

Forty years have passed since Shin Ramyun first hit shelves, and to mark the occasion, Nongshim hatched a mascot in March, fittingly named Shin. Yet perhaps the more consequential Shin took his seat in the boardroom around the same time: Shin Sang-yeol, the eldest son of Chair Shin Dong-won and grandson of the late founder, Shin Choon-ho. Just as the mascot embodies both the company's proud legacy and its global ambition, so does Shin, charged with building a food portfolio diverse enough to mat