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Samsung, LG step up AI, platforms as Sony-TCL intensifies premium TV rivalry
April 6, 2026
The korea Herald News
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Samsung Electronics and LG Electronics are leaning on artificial intelligence and platform strategies as a Sony-TCL alliance is set to intensify competition in the premium TV segment amid slowing global demand. According to industry sources on Monday, Japan’s Sony and China’s TCL plan to launch a joint venture, Bravia, three months after signing a memorandum of understanding in January, with operations expected to begin in April 2027.
Under the deal, TCL will handle production and supply chains,
The korea Herald News
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