Plum BodyLovin’ bets on summer to rebalance a winter-heavy business
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Plum BodyLovin’ bets on summer to rebalance a winter-heavy business

April 15, 2026
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Posted 2 hours ago by

Brand Lead Stuti Sethi framed the packaging overhaul as a deliberate move away from ingredient-first naming toward what she called “vibe-first” positioning

Plum BodyLovin’ bets on summer to rebalance a winter-heavy business
The Hindu BusinessLine
The Hindu BusinessLine

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