Pernod, Jack Daniel’s Maker Brown-Forman Are in Merger Talks

Pernod, Jack Daniel’s Maker Brown-Forman Are in Merger Talks

Pernod Ricard SA and Brown-Forman Corp., the owner of Jack Daniel’s whiskey, are discussing a merger as the alcoholic drink companies look at ways to consolidate amid an industry downturn.

March 26, 2026

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Bloomberg
Bloomberg
United States of America
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