Operation Santa Claus: Maxim’s ramps up programmes, fundraising for Tai Po fire victims

A major Hong Kong catering and restaurant conglomerate has stepped up its annual fundraising efforts to provide emergency relief to those affected by the deadly Tai Po fire and long-term community projects for vulnerable groups. For more than 18 years, Maxim’s Group has supported Operation Santa Claus (OSC), an annual charitable fundraising initiative organised by the South China Morning Post and public broadcaster RTHK.