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Sports
Nielsen co-viewing experiment adds 4% to major February sportscasts
May 5, 2026
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Posted 2 hours ago by
Nielsen is continuing to develop new ways to find viewers that have not traditionally been captured in its samples. The company’s newest experiment is designed to better capture “co-viewing,” industry parlance for when several people watch a telecast together in the same room. While Nielsen’s co-viewing measurements are still in the pilot phase and thus
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