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New Seoul art fair HIVE drops booth fees in market experiment
May 12, 2026
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The inaugural HIVE Art Fair in Seoul will experiment with an alternative business model that removes set booth fees and places emphasis on curatorial presentation. The five-event fair will start on May 21 at COEX Magok. Unlike conventional art fairs that typically charge fixed booth fees, HIVE will introduce what organizers describe as a selective purchase system, allowing galleries to decide which services and installations they want to pay for.
“The approach was intended to reduce financial
The korea Herald News
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