Mario Tama/Getty ImagesNetflix announced on Thursday that it would raise its prices for the second time in just over a year. Under the new pricing, the Standard with Ads plan will cost 8.99/month, increasing by 1, while the Standard plan will increase by 2 to 19.99/month. Premium plans are also increasing by 2 to 26.99/month. As Variety explains, the increase demonstrates that Netflix feels it has “pricing power” over its competitors, having calculated that it can weather the cost of losing some subscribers in response to higher fees in exchange for the increased revenue it will receive from new and returning subscribers. Netflix is the largest streaming service in the world; it had over 325 million customers at the end of 2025. “Our approach remains the same: We continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” Netflix said in a statement to Variety.Read it at VarietyRead more at The Daily Beast.
March 27, 2026