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Sports

NBC’s Upfront made sports an afterthought; Fox made it the main event

May 12, 2026
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With Fox and NBCUniversal, it was the tale of two Upfronts on Monday, at least as it came to sports. The annual carnival of media companies pitching their content to ad buyers has long been a major event on the Madison Avenue calendar, and increasingly on the sports one too (NFL commissioner Roger Goodell is

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