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Sports
NBA first-round viewership makes expected jump as broadcast exposure pays dividends
May 6, 2026
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Posted 3 hours ago by
The NBA is coming out of the gates strong with healthy first-round viewership, as the league’s new broadcast network exposure continues to pay dividends in terms of audience growth. Overall, the first round of the NBA playoffs averaged 4.0 million viewers across NBC, ABC, ESPN, and Prime Video, a 22 increase from last year’s games
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Coverage and analysis from United States of America. All insights are generated by our AI narrative analysis engine.
United States of America
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