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Sports
NASCAR got paid. Now it has a viewership problem
April 15, 2026
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Posted 3 hours ago by
NASCAR got a 40 rights fee bump in its latest TV deal. The cost? Fewer people actually watching the races. The recent Cup Series race at Bristol on FS1 averaged just 1.945 million viewers. According to Braylon Breeze of RaceDay Report, that is the first time a Fox Sports race has averaged fewer than 2
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