MS NOW’s ‘No Kings’ Cringe Reel: Reporter Jacob Soboroff Drags Protester Into Shot

Problem: Hylton hadn’t actually found any. ANTONIA HYLTON: “Today, I didn’t specifically talk to anyone in the crowd who had voted for Trump in the past” So much for that narrative. But the real spectacle came live from Los Angeles, where correspondent Jacob Soboroff’s man-on-the-street routine quickly went off the rails. It was incredible, it may be historic. Let's guess few people remember the last one of these, despite all the elitist media boosterism. Soboroff began by literally grabbing a woman by the arm and pulling her into the camera frame—only to learn she was a federal employee who didn’t want to be identified. SOBOROFF: Come here. Come here. Come on! Come here! Come here! . . . What’s your name? PROTESTER: I work for the federal government. SOBOROFF: Oh well stand this way Sorry to pull you in there like that. Yes—he actually had to apologize for physically dragging a protester into the shot. Moments later, Soboroff tried stopping another passerby: SOBOROFF: Is this your first protest? MAN: I’m not trying to. SOBOROFF: He doesn’t want to [nervous laugh] Another swing and a miss. WATCH: MS NOW Reporter Drags No Kings Protester Into Shot pic.twitter.com/rNqUnR285P — Mark Finkelstein (@markfinkelstein) March 29, 2026 Soboroff also had the odd habit of introducing himself to protesters, as if networking at a cocktail party rather than covering a live protest. SOBOROFF: What's your name? PROTESTER: Farah Abdullahi. SOBOROFF: It’s really nice to meet you. I’m Jacob. The reaction: visible confusion. But Soboroff ran into a professional: LinkedIn matches Abdullahi as a Lead Organizer for Service Employees International Union, Local 2015. And just in case viewers hadn’t noticed the overexposure, Soboroff himself did—apologizing to the hosts for monopolizing airtime: “I know you have a show to do” No kidding. Between the nonexistent ex-Trump voters, the arm-grabbing, the on-air apologies, and the awkward meet-and-greets, MS NOW’s big “nationwide protest” showcase landed less like a historic moment—and more like a chaotic, self-parodying mess. Here's the transcript. MS NOW The Weekend: Primetime 3/28/26 6:08 pm EDT AYMAN MOHYELDIN: I wanted to get your thoughts on the diversity of the crowd, politically speaking. You know, we mentioned that there are protests taking place in 3,000 different areas or cities across this country. But we've also been speaking to a lot of people who at one point supported Trump and now feel somewhat betrayed by him, whether it's about the Iran war or farmers and people who are being hurt by the tariff policies that he's enacted. I'm wondering if you came across people who may have voted for Trump, supported Trump, but felt the need to be out here now because they did not anticipate his overreach in any of these areas or some of the bad policies that he's enacted. ANTONIA HYLTON: Today, I didn't specifically talk to anyone in the crowd who had voted for Trump in the past. But at the last one back in October, I did have those conversations. . . . JACOB SOBOROFF: An incredible day where we're waiting to see if the numbers will be as historic as they have been time after time here. And I continue just to meet the guys. Come over here. I was just, come here. Come here. Come here. Come on! Come here! Come here! I just want to see you from behind the camera [pulls her by the arm into the shot.] What's your name? Come over here. Stay right next to me. PROTESTER: I work for the federal government. SOBOROFF: Oh, well, then stand this way or whatever. She gave up the info. You are incredible. It's incredible to be out here with you. Thank you so much for talking to me. Nice to meet you. Sorry to pull you in there like that. PROTESTER II: We have three branches of government equal in power to check each other, and there's none of that right now, and that's so disgusting. SOBOROFF: I hear that over and over again. It feels like authoritarianism. It feels like There are no checks and balances in this country. What's your name? Eve? Really nice to meet you. I'm Jacob. Have a good time. Be safe out here today. . . . All right. Thank you. Let's keep going just a little bit because I know, guys, you've got a show to do. But it's too important not to hear from people out on the streets. [Stops man walking through crowd] Is this your first protest? MAN: I'm not trying to. SOBOROFF: He doesn't want to [nervous laughter.] . . . [To protester sitting on the ground] Are you taking a little breather on the floor? PROTESTER III: A little bit. Just for a second. SOBOROFF: It's hot out there. What's your name? PROTESTER III: Farah Abdullahi. SOBOROFF: It's really nice to meet you. I'm Jacob. Thanks so much. [Protester seems befuddled by Soboroff's gesture.] Mark Finkelstein Sun, 03/29/2026 - 15:40 Marketing Timing Timely Search Engine Title MS NOW’s ‘No Kings’ Cringe Reel -- Reporter Drags Protester Into Shot CNS Commentary Off