Mexican state Nuevo Leon targets Koreans for 2026 FIFA World Cup

Mexico’s Nuevo Leon is targeting Korean travelers and soccer fans ahead of the 2026 FIFA World Cup, highlighting strong connectivity, rising demand and an urban tourism strategy. The state recently led a delegation, including the governor and tourism minister, to South Korea, hosting an event titled “Nuevo Leon, Host State of the World Cup 2026.” Nuevo Leon has plans to host a Korea Week in June centered on Korea’s World Cup match in Monterrey, featuring K-pop and Korean food events to welcome f