Meta Adaptive Ranking Model: Bending the Inference Scaling Curve to Serve LLM-Scale Models for Ads

Meta continues to lead the industry in utilizing groundbreaking AI Recommendation Systems (RecSys) to deliver better experiences for people, and better results for advertisers. To reach the next frontier of performance, we are scaling Meta’s Ads Recommender runtime models to LLM-scale complexity to further a deeper understanding of people’s interests and intent.