Korean TV under fire over profanity glitch in AI subtitles for Artemis II

“Roger, roll, pitch,” said mission control during NASA's Artemis II mission, streamed live to millions around the world. But for some Koreans watching it in real time on the KBS TV YouTube channel, the phrase took on an entirely different meaning. The AI-generated subtitles failed to grasp the aerospace context, misinterpreting “pitch” as an English expletive beginning with the letter B and then rendering its Korean equivalent.