Korea's latest beauty battle: Mori girl vs. Douyin
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Korea's latest beauty battle: Mori girl vs. Douyin

May 11, 2026
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Two East Asian makeup looks are drawing attention in Korea, offering opposing takes on what a modern face should look like. The first, known as mori girl, takes its name from the Japanese word for forest and evokes the image of someone who has just stepped out of the woods. Japanese actress Yu Aoi helped popularize the look, which centers on a sheer apricot blush swept in a straight horizontal line beneath the eyes for a translucent flush.

Korea's latest beauty battle: Mori girl vs. Douyin

Hyojin Cho, a beauty YouTuber with 1.96 million subscr

The korea Herald News
The korea Herald News

Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.

South Korea
Bias: center

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