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Internet Problems Drive Russians Back to Crosswords and Sudoku
May 4, 2026
Posted 3 hours ago by
Demand for crosswords and sudoku in Russia has increased by almost 30 due to ongoing internet-related problems. According to Mash, Russians have begun buying puzzle magazines more actively in order to cope more easily with a forced digital detox. Offline Entertainment Comeback Among popular purchases, coloring books have also maintained steady demand.

However, black coloring books stand out as the most sought-after — users buy them to recreate masterpieces inspired by Kazimir Malevich. At the same time, retro photography using simple point-and-shoot cameras remains in fashion, although interest in film cameras themselves has dropped by 30. Consumers also increasingly buy board games and calligraphy tools. Still, the strongest demand centers on engaging crosswords and sudoku. When internet access works, users actively search for these products on online marketplaces — monthly search queries grew from 1.5 to 1.9 million.
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