Inside the ‘Mania’ of Oasis’ Multi-Million Dollar Merchandise Campaign: ‘The Fandom Is Extraordinary’

“Oasis Live ’25” might have been the hottest ticket of last year, but nearly as intense was the frenzy to buy the reunion tour’s merchandise. The mammoth merch campaign around the band’s first tour in 16 years — orchestrated by Warner Music Group’s WMX division — has finally wrapped up, following a review between WMX []