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IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”
May 2, 2026
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Posted 3 hours ago by
This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday.
The post IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play” appeared first on That Park Place.
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