HyperM rebrands, launches HyperK for global push

Public relations and digital marketing agency Allison HyperM said Thursday it would rebrand as HyperM, signaling its transition to a fully independent firm. After eight years as an affiliate of Allison in Korea, the company is adopting a dual-brand strategy to serve both domestic clients and Korean companies expanding overseas. Founded in 2002 as Min Communications, HyperM brings more than two decades of experience across technology, consumer goods, health care and financial services.