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‘How to marry a doctor’ content goes viral, faces backlash
April 17, 2026
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In South Korea, social media content offering tips on how to marry a doctor is gaining traction — and drawing backlash for portraying marriage as primarily about money. Short-form videos by self-described “doctor’s wives” are racking up millions of views on platforms like YouTube and Instagram, offering advice to bachelorettes on how to land a wealthy spouse, while boasting their luxury shopping sprees, high-end apartments and expensive gifts such as Hermes Birkin bags.
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The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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