How family movies are taking over moviegoing, one blockbuster at a time

As “The Super Mario Galaxy Movie” lands in theatres, colouring stations, collectible popcorn containers and mascot Marios are all in place to entice arguably the most prized moviegoers to Hollywood today: kids. By Sunday, Universal Pictures expects the five-day opening of the “Super Mario” sequel to reach 186 million domestically, and around 350 million worldwide.