0
How Bluey Became Another Australian Ripoff | The West Report
April 29, 2026
Posted 3 hours ago by
Bluey became one of Australia’s biggest cultural exports, a Brisbane-made kids show watched for billions of minutes overseas. But while Australia got the pride, BBC Studios got the global distribution and merchandising machine. Josh breaks down how the ABC helped commission a global phenomenon, why the BBC ended up with the rights that compound, and how this fits a much bigger Australian habit: funding the risk, creating the value, then watching the serious money flow offshore.
Support us patreon.com/thewestreport Our Journalism michaelwest.com.au Merch https://lonelykidsclub.com/collections/michael-west Linktree https://linktr.ee/michaelwestmedia.com.au 00:00 - Bluey, Gas and the Ripoff 03:22 - How the Deal Worked 05:44 - Australia’s Bad Deals 10:29 - Why Didn’t the ABC Back Itself?
Michael West Media
Coverage and analysis from Australia. All insights are generated by our AI narrative analysis engine.