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Hotels turn bingsu into summer's splurge
May 12, 2026
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Consumer sentiment is weak, the economy is shaky, yet Seoul's luxury hotels are charging up to 149,000 won (100) for shaved ice. Demand has never been stronger. The priciest offering this summer again comes from Four Seasons Hotel Seoul. At 149,000 won, the Maru Jeju Apple Mango Bingsu contains more than two whole Jeju apple mangoes piled on shaved organic milk ice, topped with a hollow mango sphere that breaks open to release a mango-elderflower sauce.
Mango-coated rice cake and white chocolat
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center