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Google to punish back button hijacking
April 20, 2026
Posted 3 hours ago by
Have you ever tried clicking the back button in your browser, only to realise the website you’re on somehow doesn’t allow that? Out of all the millions of annoyances on the web, Google has decided to finally address this one: they’re going to punish the search rankings of websites that use this back button hijacking. Pages that are engaging in back button hijacking may be subject to manual spam actions or automated demotions, which can impact the site’s performance in Google Search results.
To give site owners time to make any needed changes, we’re publishing this policy two months in advance of enforcement on June 15, 2026. Google Search Central It’s always uncomfortable when Google unilaterally takes actions such as these, since rarely do Google’s interests align with our own as users. This is in such rare case, though, and I can’t wait to see this insipid practice relegated to the dustbin of history.
OSnews
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