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Final Fantasy VII's Sephiroth Has Taken Up Brewing
April 28, 2026
Posted 2 hours ago by
Video games featuring marketing tie-ins with food and beverages is certainly nothing new--especially in Japan, where beloved game characters have been hawking things like ramen seasoning for decades. However, this latest campaign--a tie-up between famed international beverage-maker Asahi and Square-Enix's Final Fantasy VII Rebirth--is deliciously strange in all the right ways.Asahi introduced a canned alcoholic chu-hai beverage in Japan called Mirai no Lemon Sour (Future Lemon Sour) in 2024, with distribution spreading across Japan in 2025.
Chu-hai's been growing in popularity in recent years, and Asahi set out to differentiate itself from the competition with a unique gimmick: an actual lemon slice miraculously crammed into every can. Pop the lid open, and the lemon slice floats up to the surface to flavor up your drinking experience. A strange gimmick, but one that seems to have been successful in the market.So what does Final Fantasy and Sephiroth have to do with any of this? Well, Sephiroth's famous ultra-long sword, the Masamune--you know, the one that's killed Aerith and also skewered Mario that one time--would certainly be useful for chopping up those floating lemon slices in Mirai no Lemon Sours, right? And that's exactly what our beautiful boy does, hacking a lemon into thin slices before savoring his handiwork by taking a refreshing sip of his new favorite adult beverage.Continue Reading at GameSpot
GameSpot
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