Crazy Taxi: World Tour Uses Generative AI, Sega Reveals

Sega has disclosed that Crazy Taxi: World Tour is using AI-generated content, according to the game's Steam page. The corporation states, We use generative AI as a support tool for developers, aiming to provide better content to our users and enable developers to focus more on creative tasks. It goes on to clarify that AI has not been used in reference to the performers in the game. It is the first major game from Sega's upcoming slate confirmed to be using generative AI, since executives stated that it would leverage the technology where appropriate, during a QA session after the company’s Q2 financial results presentation. The first game from Sega confirmed to use generative AI was free-to-play title Sega Football Club Champions released earlier this year, which currently sits with Mostly Negative reviews on Steam. Sega is far from the only company to declare its use of generative AI, which remains a controversial subject in the industry. Other Japanese studios, like Square Enix and Capcom, are enthusiastically embracing the technology. Capcom did however previously state that it would not use any AI-generated art, following the backlash to Nvidia’s new AI-powered DLSS 5 rendering of Grace from Resident Evil Requiem.