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Technology

Communication Integration & Automation

April 22, 2026
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Posted 7 hours ago by

Marketing automation is no longer a niche capability, but a global priority. Industry forecasts project the global marketing automation market to exceed 80 billion by 2030[1], driven by double-digit annual growth as organisations seek to streamline engagement, scale operations and personalise customer journeys. But automation on its own is not enough.

Automation needs communication and []

IT News Africa
IT News Africa

Coverage and analysis from South Africa. All insights are generated by our AI narrative analysis engine.

South Africa
Bias: Unknown

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