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CJ Olive Young takes K-beauty festival to Japan in global push
April 27, 2026
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CJ Olive Young will kick off its first global festival tour in Japan next month as it steps up efforts to expand the reach of K-beauty. The company said Monday it will hold “Olive Young Festa Japan 2026” from May 8 to 10 at Makuhari Messe in Chiba, marking the overseas debut of its flagship beauty event. First launched in 2019, Olive Young Festa is Korea’s largest beauty festival focused on direct consumer engagement.
The company is taking the event abroad this year to strengthen its global pres
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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