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Chinese chains have long been here. But never this big
May 6, 2026
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How Koreans feel about China is one thing. How they eat and drink is another. Chinese brands are settling deeper into Korea, with milk tea chains and hot pot franchises now occupying prime spots in major commercial districts nationwide. Their presence is nothing new, but the latest wave competes less on origin than on offer. With malatang, milk tea, and hot pot winning over younger consumers, the image of Chinese food has shifted considerably, one industry official said.
“Many of these brands
The korea Herald News
Coverage and analysis from South Korea. All insights are generated by our AI narrative analysis engine.
South Korea
Bias: center
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